Wednesday 15 December 2010

Advertising in the fast lane


A great opportunity to advertise your products and services to a targeted audience; FQ Magazine is a digital magazine aimed at working and stay at home fathers  as well as appealing to women/mothers.

With more parents spending time in front of the computer, it has become vital to broadcast and present over the internet. ‘Our readers are looking for exclusive interviews, advice, tips ideas and recommended products! Because of our unique target audience, we offer maximum exposure within a specific category.’ says Damion Queva, Managing Director of 3 Dimensional Media.

The magazine boasts a national distribution throughout the UK and 250,000 reader subscribers, reaching a wealthy target market with young children. The 100 page publication includes exclusive celebrity interviews with sports stars, awards, fashion, finance, health and travel.  Other topics include great ideas for fashion, health, fitness, motoring, days out, review on films and books targeted at young fathers.

Bartercard is a valuable source of income for us. We have been with Bartercard for seven years and we buy everything!!

Our courier is on Bartercard, enjoy corporate hospitality, flowers, packaging, advertising, car rental, computer hardware and hotels.’ says Damion.

Banners on the FQ website are noticed by thousands of visitors bi-monthly and soon due to become ipad and iphone compatible. So, advertising you take out will be traveling around on people’s iphones with them. ‘We reach many more people with a digital format, so they can dip in and out of the publication at work or at home; the Digital format also includes video and audio and hyperlinks direct to website shopping baskets or contact details or home pages.’ comments Damion.

Top ten dads and famous fathers...check out the website! www.fqmagazine.co.uk or www.fqmagazine.co.uk/magEzine to download the magazine for FREE. FQ reflects the lives and aspirations of men who have grown out of ‘lads mags’ and require a more sophisticated read.

Online supermarket for parents.
Supermarket, also affiliated with 3D Media, offers customers products such as prams, car seat, highchairs, baby monitors, cots, furniture and toys for children, gadgets, tools and lots more on Bartercard.

With top quality products and great new ranges, this site has it all on-line to make it more relaxing to choose from home. Products must be purchased from your trade coordinator or by calling Parents Supermarket directly and delivered in 24 hours.

Many items are available in limited stock today such as:

Baby Carriers
Baby Monitors
KUB cots
Flexibaths
Bottles
Sterilisers
Nappy Bins
Board Games.

Tuesday 7 December 2010

"I say spend, spend, spend on Bartercard. Look at how you will integrate barter into your cash flow"

As Bartercard businesses vary, attracting both accountants and personal trainers alike, a graphic design business needs to serve different companies with gusto, listening potential and especially... originality!

Debbi, Owner and Head of Design at Snap Marketing infuses these three traits into the business. Successful projects on Bartercard have been rolled out for Abbey Antiques, the Disc Directory, Sporting Affairs, Accounting for Business, Bartercard themselves, and currently Syn-Star group.  But enough of the airy-fairy talk!

 If you are spending money you should expect clear returns. ‘Companies should be looking at what they want as a return in revenue and spend 10 - 20% of what they expect to get back.’ comments Debbi, Creative Director. Not one to beat about the bush with marketing jargon, Snap get straight down to the nitty gritty - all that with a touch of humour of course!

Check out their website to put a smile back on your face: www.snap marketing.co.uk  Snap offer innovative logo ideas and roll out marketing strategies which promise to be unique. Most agencies only specialise in either marketing or design, implying greater costs since they outsource. Snap’s in-house designers create the work that can then be rolled out to the public - all under one fun roof!Our clients are fairly widespread, from IT to restaurants. We take barter work because we can’t spend enough!’ comments Debbi. ‘We design a campaign around the image the business is trying to portray. No hap-hazard marketing activity, everything is collated and looks uniform. We also analyse whether the message of the company is the right one.’
Key Questions are:Why are we doing this?
What are we trying to achieve?
Who is our target audience?


With 20 years worth of experience in design and advertising, the Snap team understand what it takes to achieve results. ‘We will happily discuss business requirements, budgets and individual needs, to make sure the company is on the right path and we suggest ways of making them fly!’ comments Debbi.  As a keen Bartercard members for the past 10 years, Snap’s motto seems to be spend more and get more in return.

"I say spend, spend, spend on Bartercard. Look at how you will integrate barter into your cash flow. We stay at the lovely Peacock Hotel a lot, go to cafes, use Print  Concern. We use Bartercard for leisure and then place that money we would have spent on leisure, straight back into the business."

Snap Marketing
Contact: Debbi
Tel: 0118 945 5592
1091 Oxford Rd, Tilehurst
Reading Berkshire RG31 6YE
www.snap-marketing.co.uk