Monday 28 February 2011

What would I spend my trade pounds on?

On a more domestic side we use office cleaners, stationary suppliers and printers to reduce our day to day overheads whilst restaurant and hotel offers have allowed us to entertain customers and accomodate staff when attending shows around the country.

Judith Granshaw
www.sasaki.co.uk

We spend our earned barter pounds on a variety of things which helps our business. From utilising couriers and printers which saves our cash, to team building events for our staff.
Last December we took all of our staff to a fantastic venue for our Christmas party. All courtesy
of Bartercard!


Jon White
Managing Director
http://www.anderson-sinclair.co.uk

During our membership we have managed to have the whole interior of the Hotel decorated on Barter, we have had two car repairs and damage sorted out, we have ongoing contracts for window cleaning, pest control and will soon be buying some beer on a continuous trading agreement., we have also stayed in The Miami Savoy Hotel which was a real treat. We now always look at the Bartercard web site if we need to buy anything. Amongst other items we have purchased two large commercial fridges, had our carpets cleaned and now have a 7 x 6 metre electric Awning as our smoking solution. I cannot list all other items as they are so varied  and there are too many.

Michael W J Perry and A M Wason
Bankes Hotel, East Street, Corfe Castle, Dorset BH20 5ED

www.dorset-hotel.co.uk

Bartercard has quite literally been a lifeline, enabling us to buy things that we
wouldn't be able to consider and, at times, ensuring that we can buy the essentials that keep
us going. Whenever we need anything it is our first port of call - its amazing and I love the
fact that there is a real sense of community amongst the members.
I'm certain that going forward we will be using it even more - and I've actively been
encouraging suppliers that we want to work with to find out more information about
Bartercard!
We really appreciate all of your help, particularly encouraging members to donate to bibic.
Jess Winchester
Fundraising & Communications Manager
www.bibic.org.uk

"Bartercard is brilliant" Rick Timmis

Dear Gustav

You asked if I would be willing to write a few words about our experience with Bartercard, well I would be delighted to do that for you.

I first came across Bartercard whilst working as the technical director for Super Tramp Ltd, and I have to say that my experience with it was not that positive, I saw how the company managed to generate Sales with little to no effort, and watched as they quickly amassed a significant barter pound balance. 

This seemed to me to be the wrong course of action and I was largely against the idea of Bartercard. I founded Abazander Ltd, and realised about 1 year after its inception that perhaps if handled differently this could be very useful in helping to develop sales for the company. I knew from previous experience that getting sales on barter would not be a problem.

When we first joined we had need of some design work to develop our brand and create the base line business stationary, so we used our barter credit balance of £3000 to get this work done, and that was very useful as we were cash poor at the time, and being able to suddenly transform £750 into £3000 made a lot of sense. Of course just as I anticipated the sales came in, because there is a sales team at  Bartercard working on your behalf, so we quickly built up a positive balance having paid back the initial credit that we had used easily.

Sales continued to develop, and I realised that the barter model was going to work well for us, but to make it really take off we need to work harder at building relationships with suppliers. This is almost counter intuitive as in a traditional sterling model all of your focus is placed on selling to customers, not buying from suppliers.  I quickly discovered the secret to success with bartercard is very very simple. Always work with your trade coordinator and build a strong relationship with them, that means speaking with them regularly and ensuring they know the things your looking to buy and what your sales needs are.

Be specific in identifying what it is you need, and then give that list to your coordinator and ask them to source potential suppliers for you. Don't just grab the directory and start ringing people, because if for some reason they're not taking trade right now they won't be looking for your business and you'll get disheartend in trying to place business.

We ran a massive launch event for the release of version 7 of our iSAM product, we spent £12,000 putting the event on, of which more than £10,000 was Trade. Bartercard is brilliant, and it should be part of every businesses strategy for growth.
Regards and Best Wishes

Rick Timmis
Abazander intelligent sales and marketing tools for small business.
http://www.abazander.com/

Wednesday 19 January 2011

Happy New Year - Increase Sales Opportunities

Increase Sales Opportunities Bartercard is a global business-to-business Trade Exchange that delivers business owners with the opportunity to increase sales, and allowing them to pay for some of their business cash expenses with their own product & service. In every bartering country, the Bartercard Member Directory lists products and services available for bartering from a wide variety of bartering industries, including marketing-related services such as advertising, printing and promotion to office and building equipment, raw materials, retail products, real estate, travel and entertainment. Professional and trade services, covering accounting, legal and medical services, through to handymen and gardening services are also typically well represented.

How some members use bartercard

We recently stayed at a Bartercard hotel for a conference and paid less on barter, than others guests were paying in cash.’
Jason Webster, Stonedale Gifts

'We pay our office rent on Bartercard, which is a real bonus. We get suits made on trade and source furniture for the office.'
John Pemberton, The Disc Directory

‘I feel Bartercard is a very "green" way to do business. It has certainly been great for bringing in new business and getting us in front of people we may never have otherwise met.’
Peter Muswell, Cityfringe

'I always look for ways to spend Barter pounds on the business and be creative! We intend to use Bartercard on international holidays in 2011.'
Ernie Perry, Ethos Imaging

‘Bartercard keeps us in touch with new potential clients and continually offer innovative ideas to generate income. Our Account Manager is there to help with absolutely everything.'
Claire, Clarify Training

‘I always think of Barter first. For my restaurants we buy coffee, candles, fire extinguishers from Morgan Fire and much more.’
Brendan, The Duke of York in Surbiton and Le Garrick in Central London